Web writing is a strategic element for a good natural referencing. Here are 10 key concepts to be well referenced through web writing. Download the infographic to always have them on hand!

1. Understand how search engines work to better write “SEO friendly”

A large part of web traffic comes from search engines.
Respecting their “expectations” in terms of content is the 1st step towards good SEO.

2. Organize your ideas according to the principle of the inverted pyramid

Use the “5W” method: who, what, when where, why.
Determine what is THE essential message.
Write the main idea of your text first.

3. Use the HTML structure to enhance your strong ideas

Search engines are attentive to HTML tags: titles, subtitles, bulleted lists…
This HTML markup also enhances the readability of your content: use it!
Be sure to keep a formatting unit for your texts.

4. Write in simple, direct, concise words

Forget the puns, the extended sentences, the “private-jokes”: be factual and concise.
“Lessis more”: write short.
Keep in mind that people want to find essential information quickly.

5. Take care of the spelling, style, presentation of your texts

Spelling mistakes give a disastrous picture and are a lack of respect for the reader.
Ventilate your texts, make paragraphs with subtitles.
Feel free to fragment too long text into several interrelated articles.

6. Use hyperlinks to enrich your content

Internal links to other relevant articles on the same topic.
External links to additional resources.
Try to get inbound links to your site to improve its SEO.

7. Integrate multimedia content in counterpoint: images, videos…

Without abusing it either, and making sure to put relevant “ALT” fields on each image.
Put images at a medium size, and clickable to display their full size (larger) version
Open a YouTube account to store your videos: it will be easier to exploit them.

8. Multiply the access points to your content

Via multiple and contextual menus: at the top, in the sidebar…
Through internal links within your texts.
By tags or a cloud of tags.

9. Analyze the keywords most used by Internet users on your site theme

Use tools such as Google Analytics, Google Trends, and keyword planning tool to get a general view of the most used query terms.

10. Social networks: adapt these rules to the constraints of each platform

In general, adopt a striking and direct style even if on the web.
Twitter: between 100 and 120 characters to leave room for additions in retweets.
Facebook: maximum text volume of a post: 1000 characters